Canada's first incentive program tailored to build the next generation of performance horses.
We're bringing together breeders, trainers, and riders, and creating a program that rewards quality, supports our industry, and gives buyers confidence in their investment
ABOUT US
This isn't just a sale- it's an opportunity
The Canadian Cowhorse Incentive was built with one goal in mind- to create more opportunity within the Canadian Cowhorse industry. By combining a carefully curated sale with an incentive program that pays out on the sale graduates during their limited aged event years, we're creating more than a sale day- we're building a system that gives buyers confidence, rewards performance, and keeps the industry rolling.
This initiative is being built by people who are actively involved, who understand the challenges, and who believe there can be bigger and better opportunities.
CCHI is about bringing people together to invest in a strong and growing industry
Krystina Lynn Photography
How It Works
Prospects presented at the Canadian Cow Horse Incentive Sale will be eligible for more prize money when they return to show in their aged event years at the Alberta Snaffle Bit Futurity.
Commissions from the sale are put back into the incentive program to help elevate the next generation of high-calibre cow horses in Canada!
July 15,
2026
Consignments Due
All consignments must be submitted to be evaluated by our team, and selected for the sale
All prospects must be foaled in Canada!
September 5, 2026
Sale Day
Join us on September 5th, during the Alberta Snaffle Bit Futurity for the sale, at the Claresholm Agriplex , in the West Arena
September 2027
The First Payout
Two year olds purchased at the 2026 sale will be eligible at the 2027 Alberta Snaffle Bit Futurity to compete for Incentive Prize Money!
Consignments Open May 1
CLIENTS
Working With the Best
Thank you to our Sponsors
